Overview
Two Startup founders were hesitant to pursue the venture capital route. With an existing monetizable product, they wanted to research the market, understand the competition, develop a pricing model and identify self-funding options through extensive business planning for growth. Ultimately, they wanted to deploy a viable option and increase the overall value of their business
Approach
Through extensive market research, analysis and planning we:
- Market Research: Researched the entire industry
- Competitor Research: Identified key gaps in the market to exploit competitor oversight, identify competitor clients to approach
- Pricing Intelligence: Retrieved all data we could, and developed an adaptive pricing model
- Opportunity Identification: Identified and validated two new revenue channels, and established cost of entry and potential revenue capture.
Results
- Increased new clients by ~20%-40% within months of engagement.
- Developed a pricing model that optimized profitability by 10%, 40% increase in revenue in first year.
- Competitive pressure turned into competitive capture, capturing significant market share from competitors in industry.
- Company expanded service offerings into two new revenue channels.
Impact
The Startup was able to self fund growth, edge out competition, increase revenue and profitability and expand their service offerings.
Growth Plans Used: Advanced & Elite