Privacy Policy

Effective Date: 20/09/2025

Company Name: The Recon Firm

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1. Introduction

The Recon Firm is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the data you share with us through our website and consultation booking process.

We comply with South Africa’s Protection of Personal Information Act (POPIA) and applicable international data privacy laws, including the EU General Data Protection Regulation (GDPR).

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2. What We Collect

When you use our website or book a free consultation, we may collect:

Your name

Your email address

Optional business details you provide

Anonymous website usage data (e.g. pages visited, time spent, device/browser details)

We do not collect sensitive personal information through our website.

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3. How We Use Your Information

We use your information to:

Schedule and manage your consultation

Understand your business needs

Improve the performance and usability of our website

Analyze engagement with our consultation booking process

We do not sell or rent your data. We do not use your information for retargeting unless you give consent for marketing cookies.

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4. Calendly Booking Tool

We use Calendly to manage consultation scheduling. When you book a call, Calendly processes your name, email, and any business info you submit.

Calendly stores this data securely and complies with relevant data protection regulations. See Calendly’s Privacy Policy for more information.

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5. Cookies and Tracking Technologies

Our website uses cookies and third-party scripts to provide functionality, gather analytics, and (with your consent) deliver marketing.

Categories of cookies we use:

Strictly Necessary / Functional (always active)

Google Fonts (Kadence theme) – for consistent typography display

WordPress plugins (security, spam protection, caching) – to ensure site stability and performance

Analytics (consent required)

Google Tag Manager (GTM) – to manage and control website tracking scripts

Google Analytics 4 (GA4) – to measure website traffic and user interactions

Calendly event listener – to track the consultation booking funnel (steps taken during scheduling)

Marketing (consent required / planned)

Google Ads tags – for conversion tracking and remarketing

Other advertising integrations (if introduced, this policy will be updated)

Cookie consent is managed by CookieYes. Non-essential cookies (analytics/marketing) are blocked until you provide consent.

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6. Data Transfers and Retention

Services such as Google (Analytics, Ads, Fonts) and Calendly may transfer data outside South Africa, including to the United States. Standard safeguards (e.g. Standard Contractual Clauses) apply.

Functional cookies are essential and remain active.

Analytics and marketing cookies only load after consent.

Data is retained only for as long as necessary for scheduling, compliance, and analytics purposes.

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7. Your Rights

Under POPIA, GDPR, and other data protection laws, you have the right to:

Access the personal data we hold about you

Request corrections or deletion

Withdraw consent at any time

Lodge a complaint with the Information Regulator of South Africa

To exercise these rights, email us at thereconfirm@gmail.com

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8. Contact Us

If you have any questions about this policy or how we handle your data, please contact:

Email: thereconfirm@gmail.com